20 Tips for Growing Your Traffic on Twitter
There are many little tips and
tricks you can employ if growing traffic on
Twitter is your goal.
1.
Add
your signature branding hashtag to your business card. Many people find themselves unable to remember
entire URLs – but single hashtags are another matter altogether.
2.
Use
the “#FF” hashtag to give a shout-out to your favorite Twitter connections. This famous hashtag started in 2009, and went
viral almost from the word “go”.
Originally “#FollowFriday”, it
became so well-known, it was shortened to “#FF”.
Here’s how it works:
•
Every Friday, be sure to have a short list of
worthwhile tweeters prepared. Make sure
they are relevant to your own followers.
•
Begin your tweet with the hashtag “#FF”, then add
the Twitter handle of the person or persons you want to promote
When you #FF someone, you are
telling people that this person is a great person to follow. Many people just #FF an entire list of
Twitter handles, one time only, remembering each tweet can only be 140
characters long.
Others prefer to personalize
each “#FF” recommendation with a small blurb about why their recommended
Twitter user is worth following. They
may release individual #FF tweets all Friday long. Here’s a powerful example of a single tweet:
In the multiple tweet example
preceding this one, the poster has done something a little different and
recommended only verified tweeters – “verified” meaning Twitter has personally
checked out the account holder and verified that they are for real. (You usually see verification more with
celebrities, to .)
In the single tweet, the poster
does a masterly job of telling the Twitterverse what #FilmFare is and why
people who love Bollywood movies should follow this hashtag – in five succinct
words.
A little originality in tweets can cause a flurry of
click throughs. People are used to long
lists of names to follow: They are not used to something like the #FF tweet
below!
3.
Track
your #FF tweets . This free site by Humanxtensions allows you
to see who is recommending who using the #FollowFriday hash tag – and if you’ve
used it, you’ll see your individual results.
(Tip: Use the full
“#FollowFriday” hashtag: not “#FF”.)
4.
Throw
a Twitter Party. This has become an
accepted part of Twitter culture, and is welcomed with enthusiasm. If you have created an event, create a unique
hashtag for it and tell your participants to start using it.
Be sure to prepare in advance:
•
A strong, relevant hashtag
•
A date and time
•
Invitations
Be sure to follow through,
however: Nothing makes you look more
irresponsible than forgetting to keep the flow of promotion going for your
Twitter Party – or, worse, forgetting to tell them it’s cancelled or the date
and time has been changed.
5. Register your Twitter Party Hashtag at
Hashtags.org. This will boost its effectiveness.
6.
Make
your tweet visual, if your business is visual. Photographers, illustrators, web designers,
picture book creators – this means you!
Of course, you can’t do this all the time – but do look for
opportunities to do so.
7.
Know
your specific goal for engaging on Twitter.
Then stick to it with your tweet topics and focus. If you’re there for the branding, focus all
your tweets (and your own Follows) towards that end.
And while you’re at it, actively
grow your Twitter community. Once you’re
well-branded, you want to keep the ball rolling and your tweets going viral.
8.
Use
Twitter’s geo-targeting abilities. When composing a tweet, you can
instantly add your location, if it is relevant to your tweet topic, followers
or business.
If you want to tract tweets
about a specific geographical location, check out Monitter.com.
9.
Use tweriod to find your Twitter community’s
preferred tweeting and retweeting times.
(All you need to do is sign up with Twitter, and tweriod will analyze
your tweets and those of your followers, and present you with the results.)
10.
If
you can’t find the right topics or hashtags, use Twitter Search,
a dedicated interface that also happens to show the latest trending
hashtags. But it’s biggest
advantage? It allows you to filter your
searches with advanced settings advanced settings.
11. Put your most important words or facts
first. People’s attention spans have
grown so fleeting in this decade that they will even look away after the first
five or six words, if you haven’t grabbed them with your tweet.
12. Thank people who tweet about you or retweet
your tweets – especially for Follow Friday (it’s part of the culture).
People like to be acknowledged
and noticed, and thanking them by Twitter handle for a retweet or
recommendation is the perfect way to do it.
13.
Make
a habit of joining as many relevant Tweet Chats as you can. If you pick one your business really fits,
you can make great new contacts through the sense of instant closed community.
14.
Tweet
current events that are in the process of happening – but do your best to
keep these relevant to your followers and your niche.
Occasionally something is so
shocking or momentous one has to comment – and that’s allowed. But don’t tweet the latest celebrity scandal
unless it has some point of connection or relevance to your niche community. (E.G. Tweeting to your strictly-vegan
followers: “Vegan Brad Pitt caught
chowing down on 10 lb. Texas Steak”)
15.
Be
culturally aware, when using jargon or colloquial speech. You may not be saying what you think you’re
saying, if your followers are from other cultures or countries.
16.
Remove
weak words from your tweet for maximum impact. Words that weaken the power of a statement
are “filler” words and phrases (E. G.
“So to speak”; “in my humble opinion”; “basically”.
Creating focused, powerful
tweets increases your chances of getting them retweeted.
(Tip: Adjectives and adverbs usually weaken – not
enhance.)
17.
Pre-schedule
tweets wisely – Remember that you won’t be there to respond. It’s always best to wait around for at least
ten to twenty minutes for interaction before logging out.
If you do have to pre-schedule,
do it with social media managers such as HootSuite or with other social networks with a
pre-scheduling function, such as if you want to share web links at a time other
than the present.
18.
Focus
on your followers. Tweet material
you think they will find interesting – and that’s a good policy whether or not
your tweets are personal or niche-oriented. Including the odd personal tweet is
good, because it makes you interesting and human as long as it’s something your audience can
relate to or feel connection over.
19.
Ask
people to follow you on Twitter – Install targeted Twitter buttons in blog posts, guest
posts, other social media sites and profiles; and on your website.
20.
Don’t
just install the buttons – ask for the follow at the end of your posts or “About” blurbs! (E.g.
“And be sure to follow me on Twitter, for more tips like these”.)
Growing your Twitter traffic is all about posting material
your target audience will engage with.
These tips will help you ensure your targeted tweets are read,
appreciated – and shared.
No comments:
Post a Comment