Tuesday, November 6, 2018
Content is King
Remember that Content is King. These tactics will help get people to your videos but to keep their attention and get them to take action, make sure you are creating and sharing GREAT CONTENT in your videos!
Here are the 19 Secrets
1. Title: Create a Great Title and Use Keywords
2. Description: Optimize your Description with Keywords and Links
3. Tags: Optimize your Tags with Keywords
4. Thumbnail: Upload an Awesome Thumbnail
5. Ranking Factor: Incoming Links
6. Ranking Factor: Time Watched
7. Ranking Factor: Video Views
8. Ranking Factor: Likes and Dislikes
9. Ranking Factor: Video Embeds
10. Ranking Factor: Video Shares
11. Ranking Factor: Playlists Your Video is Added To
12. Ranking Factor: Subscribers
13. Ranking Factor: Video Responses
14. Encourage Comments
15. Category Choice
16. Transcribing Your Video for Higher Rank
17. Post Frequently
18. Using Related Videos to Your Advantage
Keep reading for tips and tricks for every step!
1. Title: Create a Great Title and Use Keywords
• Create a great Title that is; Clear, Provocative, Attention Getting and/or Interesting. Your goal is to make it irresistible so that I click on it and watch the video!
• Write it like a Headline. TIP: Get ideas of how to write great headlines looking at what is popular on http://digg.com/, http://popurls.com/, http://www.nytimes.com/most-popular
• Use your primary and secondary keyword phrases, as many as possible in the title.
• Remember, don’t “spam” by using unrelated keywords. If your content has nothing to do with Justin Beiber or someone popular in your niche, don’t use their name for more traffic.
NOTE: Your “Keywords” are the words you want your video to rank for when people search for it. Learn more here: http://en.wikipedia.org/wiki/Keyword_research
• Include as much quality content in the Video Description and try to incorporate every single primary, secondary and related keyword phrase that you can.
• There are 5,000 characters allowed. The words your say in your video are not searchable but the content in your description is. Take full advantage of it!
• Include Relevant Links: Include links to your website and social channels.
KEY: Make sure to include http:// in front of the link to make it "clickable" in the YouTube description.
• Include keywords and keyword phrases in the YouTube tags.
Key Question: What keywords and phrases do you want to be discovered for?
• Use Commas to separate your keywords and phrases.
Example: How To Get More YouTube Subscribers, YouTube Tips, Video Influencers, Benji Travis, Sean Cannell, etc.
4. Thumbnail: Make it Awesome!
• A good thumbnail is one of the most important keys to getting people to click on your video and watch it!
• Plan your thumbnail out ahead of time and take a good picture to use for your thumbnail.
• Add simple and easy to read text with Photoshop (or this free web based program called picmonkey.com)
• Good thumbnails are: bright, proactive, clear, interesting, shocking, and/or fun.
• What are incoming links? Incoming links include links from articles, blog posts, and websites.
• Social Media incoming links. Incoming links can also come from Facebook, Twitter and other social media sites.
• Incoming links help your video rank higher on YouTube and Google Search.
• KEY: Post links to your videos on your website & blog and share them on social media sites.
• Remember that Content is King!
• One of the newer ranking factors YouTube is measuring is "Audience Attention." Therefore you don't just want views on your videos, but you want people to watch as long as possible.
• KEY: Therefore your content needs to be engaging to hold your audience's attention.
• TIP: In your YouTube Account, go to your Analytics and study your "Audience Retention." This will give you clues about where your audience is "dropping off and leaving your videos."
The total number of views helps determine your search rank. Here are a few tips to get more views:
a. Share your videos on your social media channels.
b. Send an email to your list letting them know about the video.
c. Have friends and influencers share your video.
d. Buy Facebook, Google Adsense or other Pay Per Click Ads that link to your video.
e. Apply all the strategies in this checklist for maximum organic search traffic.
f. Use Annotations to link to your other videos and related videos to keep people watching your content.
BONUS: Linking to other YouTube videos in your annotations will increase your ranking as well!
The total number likes and dislikes help determine your search rank. They tell YouTube that people are watching and interacting with your content. Here are a few tips to get more video likes:
(a) Ask People to link your video verbally or with YouTube annotations.
(b) Include a call to, "Like, Comment, Subscribe and Favorite," in your intro or outro.
(c) Remind them to LIKE your video when your share it on social site or in email.
When your video is embedded on a website or blog, it helps determine your search rank. Here are some tips:
(a) Embed your video on you website.
(b) Embed your video in one of your blog posts.
(c) Do a press release and embed your video within it.
When viewers click the "share button" and share your video with others, it helps determine your search rank. Here are some tips for getting viewers to share your video:
a) Ask people to share your video verbally or with YouTube annotations.
b) Include a call to, "Share Your Video" in your intro or outro.
c) Remind them to SHARE your video with their friends when your share it on social sites or in email.
d) Share your own video with the share buttons!
One of the ranking factors that helps your videos is when they are added to "playlists." Here are some tips for getting your videos added to playlists:
(a) Create your Own. Creatively organize and group your videos into different playlists that have titles and descriptions optimized with keywords.
(b) Ask your viewers to create their own playlists.
One of the ranking factors that helps your videos rank higher is the total number of subscribers you have on your YouTube Channel. Here are some tips for getting more subscribers:
(a) Ask your viewers to subscribe to your channel.
(b) Use intros, outros, channels design, and annotations to ask your viewers to subscribe.
(c) Collaborate with others to "cross-promote" each other's channels.
One of the ranking factors that helps your videos rank higher is video responses. Here are some tips for generating video responses:
(a) Ask your viewers to respond to a question in the comments or with a video response.
(b) Think of a creative way to engage viewers to participate with your content with video responses.
YouTube loves interaction and audience engagement. The more comments you can generate from your viewers the better! Here are some tips for getting more comments:
(a) End your video with a question and ask your viewers to respond below.
(b) Get feedback. Ask your viewers what kind of videos they would like you to create.
(c) Add a call to action for commenting in your intro or outro.
(d) Run a contest and require viewers to, "comment, like and favorite," the video to be entered. NOTE: Seek legal advice before running any contests
(e) When people comment, respond. Your responses are counted as well!
BONUS: Comment and Engage on other people’s videos - do it a natural and organic way and don’t spam other channels.
• Choose a category that applies to your video but try to choose one that has less competition.
• Experiment with different relevant categories for your videos.
• Search engines cannot tell what you are saying in your videos. However they will read a video that has been transcribed.
• Here is an article for how to transcribe your videos:
• Different Languages. Extend your reach by transcribing your video into different languages.
• In the YouTube Creator Playbook, they state that they favor channels that post regularly.
• TIP: The take-away is: Post Videos Often!
• What videos, YouTubers, Brands or Personalities would you want to be associated with? One huge way to get traffic on YouTube is by showing up in the "related videos."
• Create videos with similar titles and keywords to the videos you want to be associated with.
• Quote the person or brand and use their name in the title and keywords.
• Consider interviewing them or collaborating with them to increase the association in YouTube's eyes.
Building your brand online is HARD WORK. So don’t get discouraged if you are not seeing huge results right away! Stay positive and keep hustling. Here are some final thoughts and questions to ask after you have posted a video:
o How can I creatively promote this video on my other social networks? o Who can I reach out to, to help me promote this video? o What blogs could I submit this video to that might post it? o How can I make my future videos more attention grabbing? o How can I make my future videos more professional? o Study your YouTube analytics to evaluate your channel and make necessary adjustments o Never stop LEARNING and never stop HUSTLING!
20 Tips for Growing Your Traffic on Twitter
There are many little tips and tricks you can employ if growing traffic on
Twitter is your goal.
1. Add your signature branding hashtag to your business card. Many people find themselves unable to remember entire URLs – but single hashtags are another matter altogether.
2. Use the “#FF” hashtag to give a shout-out to your favorite Twitter connections. This famous hashtag started in 2009, and went viral almost from the word “go”.
Originally “#FollowFriday”, it became so well-known, it was shortened to “#FF”.
Here’s how it works:
• Every Friday, be sure to have a short list of worthwhile tweeters prepared. Make sure they are relevant to your own followers.
• Begin your tweet with the hashtag “#FF”, then add the Twitter handle of the person or persons you want to promote
When you #FF someone, you are telling people that this person is a great person to follow. Many people just #FF an entire list of Twitter handles, one time only, remembering each tweet can only be 140 characters long.
Others prefer to personalize each “#FF” recommendation with a small blurb about why their recommended Twitter user is worth following. They may release individual #FF tweets all Friday long. Here’s a powerful example of a single tweet:
In the multiple tweet example preceding this one, the poster has done something a little different and recommended only verified tweeters – “verified” meaning Twitter has personally checked out the account holder and verified that they are for real. (You usually see verification more with celebrities, to .)
In the single tweet, the poster does a masterly job of telling the Twitterverse what #FilmFare is and why people who love Bollywood movies should follow this hashtag – in five succinct words.
A little originality in tweets can cause a flurry of click throughs. People are used to long lists of names to follow: They are not used to something like the #FF tweet below!
3. Track your #FF tweets . This free site by Humanxtensions allows you to see who is recommending who using the #FollowFriday hash tag – and if you’ve used it, you’ll see your individual results. (Tip: Use the full “#FollowFriday” hashtag: not “#FF”.)
4. Throw a Twitter Party. This has become an accepted part of Twitter culture, and is welcomed with enthusiasm. If you have created an event, create a unique hashtag for it and tell your participants to start using it.
Be sure to prepare in advance:
• A strong, relevant hashtag
• A date and time
Be sure to follow through, however: Nothing makes you look more irresponsible than forgetting to keep the flow of promotion going for your Twitter Party – or, worse, forgetting to tell them it’s cancelled or the date and time has been changed.
5. Register your Twitter Party Hashtag at Hashtags.org. This will boost its effectiveness.
6. Make your tweet visual, if your business is visual. Photographers, illustrators, web designers, picture book creators – this means you!
Of course, you can’t do this all the time – but do look for opportunities to do so.
7. Know your specific goal for engaging on Twitter. Then stick to it with your tweet topics and focus. If you’re there for the branding, focus all your tweets (and your own Follows) towards that end.
And while you’re at it, actively grow your Twitter community. Once you’re well-branded, you want to keep the ball rolling and your tweets going viral.
8. Use Twitter’s geo-targeting abilities. When composing a tweet, you can instantly add your location, if it is relevant to your tweet topic, followers or business.
If you want to tract tweets about a specific geographical location, check out Monitter.com.
9. Use tweriod to find your Twitter community’s preferred tweeting and retweeting times. (All you need to do is sign up with Twitter, and tweriod will analyze your tweets and those of your followers, and present you with the results.)
10. If you can’t find the right topics or hashtags, use Twitter Search, a dedicated interface that also happens to show the latest trending hashtags. But it’s biggest advantage? It allows you to filter your searches with advanced settings advanced settings.
11. Put your most important words or facts first. People’s attention spans have grown so fleeting in this decade that they will even look away after the first five or six words, if you haven’t grabbed them with your tweet.
12. Thank people who tweet about you or retweet your tweets – especially for Follow Friday (it’s part of the culture).
People like to be acknowledged and noticed, and thanking them by Twitter handle for a retweet or recommendation is the perfect way to do it.
13. Make a habit of joining as many relevant Tweet Chats as you can. If you pick one your business really fits, you can make great new contacts through the sense of instant closed community.
14. Tweet current events that are in the process of happening – but do your best to keep these relevant to your followers and your niche.
Occasionally something is so shocking or momentous one has to comment – and that’s allowed. But don’t tweet the latest celebrity scandal unless it has some point of connection or relevance to your niche community. (E.G. Tweeting to your strictly-vegan followers: “Vegan Brad Pitt caught chowing down on 10 lb. Texas Steak”)
15. Be culturally aware, when using jargon or colloquial speech. You may not be saying what you think you’re saying, if your followers are from other cultures or countries.
16. Remove weak words from your tweet for maximum impact. Words that weaken the power of a statement are “filler” words and phrases (E. G. “So to speak”; “in my humble opinion”; “basically”.
Creating focused, powerful tweets increases your chances of getting them retweeted.
(Tip: Adjectives and adverbs usually weaken – not enhance.)
17. Pre-schedule tweets wisely – Remember that you won’t be there to respond. It’s always best to wait around for at least ten to twenty minutes for interaction before logging out.
If you do have to pre-schedule, do it with social media managers such as HootSuite or with other social networks with a pre-scheduling function, such as if you want to share web links at a time other than the present.
18. Focus on your followers. Tweet material you think they will find interesting – and that’s a good policy whether or not your tweets are personal or niche-oriented. Including the odd personal tweet is good, because it makes you interesting and human as long as it’s something your audience can relate to or feel connection over.
19. Ask people to follow you on Twitter – Install targeted Twitter buttons in blog posts, guest posts, other social media sites and profiles; and on your website.
20. Don’t just install the buttons – ask for the follow at the end of your posts or “About” blurbs! (E.g. “And be sure to follow me on Twitter, for more tips like these”.)
Growing your Twitter traffic is all about posting material your target audience will engage with. These tips will help you ensure your targeted tweets are read, appreciated – and shared.
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